Linee guida per il posizionamento di un sito web

Search Engine Optimization

Linee guida

Current State

• Check your rank in the major search engines.
• Don’t overuse or misuse rank-checking automation.
• If it works, don’t ‘‘fix’’ it unless the fix will improve your SEO efforts.
• Keep your site fresh and persuasive.

Keyword Research

• Use your visitors’ words, not just your own.
• Focus on phrases.
• What key phrases are most popular?
• What relevant key phrases have less competition?

Web Site Design

• Is your site visually attractive?
• Is your site’s topic apparent at first glance?
• Are your filenames based on relevant keywords?
• Try to avoid frames. If you can’t or don’t want to, use appropriate workarounds.
• Include a site-map page.
• Include a robots.txt file.
• Avoid delays and dead ends.

Write Clean Code

• Put your indexable content as early as possible in the source code.
• Put heavy JavaScript and CSS code in external files.
• Include spider-friendly navigation

Make Use of Tags and Attributes

• Title tag
• Description meta tag
• Keywords meta tag
• Alt tags
• Headlines and headers
• Keyword-based links
• Table summary tags

SEO-Approved Content

• Create unique content.
• Make content as effective as possible.
• Examine and adjust keyword density.
• Avoid invisible text.
• Avoid very tiny text.
• Optimize your entire site.
• Optimize your interior pages.
• Give each page its own focus.

Manual Submissions

• Submit to search engines and directories.
• Know what your submission software does before you begin to use it.
• Do not oversubmit.
• Do you have a site map?

Linking Strategies

• Cultivate quality links.
• Avoid garbage links.
• Offer accurate, enticing descriptions.
• Ask for key-phrase or keyword discount.
• Allow return links sparingly.
• Links from third parties?

Conversions

• Improved sales conversion often outweighs improved SEO performance.